The author, Paul Michael, goes on to lament that attractive people, especially blond women (who are implicitly white), often get better deals than "ordinary" people - free drinks, no speeding tickets, etc. His main issue isn't with the women themselves (or so he claims), but the people who give them the deals. He does mention attractive men too, but one brief sentence. Although he claims his issue is with the bartenders, police officers and store personnel of the world, the language of the article objectifies women in ways I'm not sure Michael is even aware of. He refers to the "girls at work," talks about "beauty queens," "sassy blondes" and (my favorite) the "part time Playboy model" who got more attention than he did at the store. By including a picture of a Barbie, he compares women to plastic dolls - yeah, no objectification there.
One of the commenters says it better than I can:
Women, regardless of their physical appearance, are full people. They are responsible for their own actions and only their own. Women, no matter what they are wearing, no matter what they look like, are not responsible for other's feelings of attraction. Women are not responsible for men's sexuality.
I have two main issues with Michael's post. One, WiseBread is a personal finance/frugal living website, not a place to air personal grievances over the way you were treated at Circuit City over the weekend. Although he's claiming being white, blond and pretty gets one better treatment, I really don't see what that has to do with personal finance or frugality. I'd much rather read about money saving strategies than the fiscal advantages of having "beautiful long blonde hair and ample cleavage."
Second and more importantly, Michael objectifies the Barbie image as the standard of beauty and attractiveness for women. He claims all attractive people benefit from this, but consistently he refers to the "pretty blonde" or "sassy blonde" or "part time Playboy model." He seems to be fixated on one image as the standard for beauty as opposed to recognizing the wide variety of beauty in the world.
If Michael has such a problem with the imbalance in how society treats one beauty image, he should take issue with the society that privileges it. By devaluing one beauty standard in exchange for seeing beauty in all, everyone wins (and apparently saves).