Hi Amelia,I would like to say that I am happy to know that people at L'Oreal are reading blogs and being made aware of the problem that many writers have brought up. I am also relieved that this particular instance does not seem to have been an intentional decision made by L'Oreal.I saw your post on the Impersonator and I hope that you don't mind my reaching out to you -- we're thrilled to have Freida Pinto as a new spokesperson. But the photo that accompanied our announcement is an existing publicity photo of Freida provided to us by her management as we have yet to begin our initial project with her (or commenced any photography to date.)
We are really looking forward to working with Freida on her first L'Oreal campaign, which will take place in the near future. But if you have any questions on this, please don't hesitate to reach out to me at firstname.lastname@example.org.
Thanks so much.
Michael Trese (Ms.)
VP, External AffairsL’Oreal Paris
However, I am still not aware of any statement by L'Oreal about the advertisement featuring Beyonce that started this whole issue of the company "white washing" their spokeswomen. Keeping that in mind, I will have to wait to see how L'Oreal handles their work with Freida Pinto. Now that this problem has been brought to the attention of L'Oreal executives, if there is another instance of intentional whitening in a photograph commissioned by L'Oreal, for me, that will be the end of the line.
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