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Friday, June 19, 2009
Today in horrible.
Bacardi Ad Uses Misogyny To Sell Alcohol To Women.
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3 comments:
Sigh. Absolutely disgusting. There is so much advertising aimed at men that is wretchedly dehumanizing, not only in its depiction of women but also in its expectation that it is normal male behaviour to objectify and devalue women. I am proud to have some amazing men in my life who are actively critical of this kind of garbage, but I imagine there are a lot of men who really feel pressured to "be a man" by treating women as if they're disposable. This kind of advertising mistreats everyone. It's no surprise to me that people who create this kind of shit seem to lack fundamental compassion, but damn I wish they had just a little.
Hoooooooooooly crap.
Worst part is, it'll probably work.
The main point of the "ugly" friend is that they're fat. The copy in both of the ads mentions their weight, as if that's the biggest (no pun intended) part of being ugly.
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