Image: A screen shot of part of the Facebook fan page mentions above, with an profile image on the left featuring the torso and arm of a dirt-splattered woman in a sports bra who is bending backward and balancing a soccer ball on her chest.
Objectifying women to advertise and sell everything from hamburgers to cars is commonplace. However, this particular image bothers me because of the numerous barriers women face when it comes to being accepted as true athletes. This sort of image, which associates women with the sport not as competitors but as objects for consumption of real people (read men) who can enjoy and even participate in the sport, is troublesome because it relegates women's bodies to the realm of fantasy and may help keep them off the field.UPDATE: Reader rwatuny alerted me to the fact that the picture in question on this Facebook page is a modified one that is part of a larger photoshoot, apparently for the Chinese version of GQ magazine.
*This image is no longer the profile image on the fan page but can still be found in the page's photo collection. I was unable to determine if this was a picture that had been created specifically by the page's administrator(s) or if it had been taken from another source.