I've been meaning to blog about this for a while because I saw this commercial almost every day when I was at home for a week, earlier in the month.
The commercial is for Go Daddy, a web hosting company, which apparently has been criticized before for its sexual commercials. The following is the version that I saw on TV.
The above version prompted me to look online to "see what happens next." This is what I found (probably NSFW).
Now I admit, I am a harsh critic of most advertising. But even the casual viewer should be able to determine the absurdity of this commercial. The overt sexuality, even in the abridged TV version, has no connection to the services offered by the company. In fact, after viewing this commercial two or three times on TV, I still wasn't able to say exactly what Go Daddy was. I have a huge personal problem with advertisements that do not even attempt to focus on the product/service they are promoting. Isn't that the whole point of advertising? I know people will say that "sex sells," but what exactly is it selling if we're too distracted by the sex to know anything about the product? Either way, exploiting women's bodies and their sexualities to sell web hosting is unacceptable. Period.
Parts one, two, three, four, five, six, seven, eight.