Friday, September 11, 2009

Why TV sucks: Part ten

Direct TV brings us this commercial, featuring a man (people on YouTube say it's Peyton Manning - I honestly couldn't tell you because I don't follow American football) standing in front of a large flat screen television, telling the viewer why they need to watch football games in high definition. His reasons? The "one-handed grabs," the "naked bootlegs," and "all the punishing hits." As he says these things, different shots of cheerleaders on the TV behind him seem to match up with his words, showing scantily clad female cheerleaders making grabbing motions, doing high kicks, and throwing their arms out as he says "punishing hits." Then this guy turns around, sees that the TV isn't showing football games, but cheerleaders, and he says "Real funny, guys. Real funny," as if he isn't totally into using women's bodies to sell a product. Good use of showing how exposed women's bodies are so frequently used to sell all manner of products, including products that have no connection to the female form, or products that are even claiming to be used for something completely different (in this case, for viewing football games, of which only a small aspect involves women).

Parts one, two, three, four, five, six, seven, eight, nine.

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